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Microsoft Advertising is rolling out Auto-generated remarketing lists and more
A handful of new additions this month will be warmly welcomed by Microsoft advertisers.
Microsoft
The latest news about Microsoft services and products that use search technology.
Related Resources: Bing
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Microsoft Advertising has new certification badges, levels and a new learning center
There are now three different exams you can take within Microsoft Advertising.
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Google, Microsoft report strong search ad revenue growth
Alphabet and Microsoft released earnings last night. Here are the key stats and takeaways for marketers.
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Brands plan to invest more in search in the next 12 months
One in six brands plan to increase their paid search advertising budget over the next year. Here’s why it’s happening.
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Microsoft Advertising extends RSA migration deadline by 60 days
The deadline for the depreciation of expanded text ads in Microsoft Advertising has been pushed back 2 months.
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Mother’s Day 2022: 3 search trends to know
Mother's Day is May 8 in the U.S. Which means if you haven't started planning your PPC campaigns, you're already behind.
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Microsoft Advertising announces open beta for RSA ad customizers
RSA customizers can help to create more dynamic ads that feature more product information in the ad copy without requiring advertisers to manually change the copy.
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How paid search marketers can address brand measurement challenges and grow in their careers
Brands are facing huge data measurement challenges. At SMX Next, Pascal Skropke and Andreas Reiffen show how paid search marketers can address them — and meet career goals along the way.
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Microsoft took down 3 billion ads in 2021
Fake celebrity-endorsed ads, account takeover attempts increased, according to Microsoft's ad safety year in review.
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Microsoft Advertising updates reporting dashboard with recent reports, real-time previews and more
The new reporting dashboard is aimed at streamlining workflows by making reports easier to customize and access.
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Microsoft’s Automotive Ads get more placements, roll out globally
More placements may help businesses like car dealerships get in front of more potential customers.
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Platforms that have suspended ads in Russia
In addition to political and economic sanctions, the conflict in Ukraine has prompted many crucial platforms to cut off advertiser access to Russian audiences.
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Microsoft Advertising announces new ad type for service providers
Professional service ads stay consistent with Microsoft Advertising’s formula for vertical-specific formats, leveraging feed data and automation to match offers to searches.
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Google and Bing halt all ad sales in Russia
The platforms already suspended ads from Russian state media; but, as the conflict in Ukraine intensifies, are now stopping all ads from serving to Russia-based users.
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Microsoft Advertising’s Ad Creator extracts site images for use in ads
Ad Creator and its built-in photo editor can help advertisers that don’t have access to a design team save time.
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Microsoft Advertising Editor rolls out support for Microsoft Audience Network campaigns
Previously, advertisers could only manage their Microsoft Audience Network campaigns via the associated interface or an API. Now, they can also manage them offline via the Microsoft Advertising Editor.
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Microsoft Advertising extends Shopping campaigns to more markets
The company also announced global availability of its Marketing with Purpose attributes, a pilot for multi-asset Audience Ads and greater support for Google Import.
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Microsoft Advertising auto-apply recommendations out of beta, advertisers opted in by default
While opting in doesn’t increase your budgets, advertisers should opt out if they don’t want recommendations to apply automatically.
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Microsoft Advertising rolls out dynamic descriptions for DSAs, which will become the default starting in April
Advertisers in sensitive verticals will remain opted out of this change for existing campaigns.