SEO
Vimeo adds structured data to all public videos to improve Google Search visibility
These changes should help the videos you upload to Vimeo gain more visibility in Google's search results.
Analytics & Conversion
How to make a GA4 landing page report in 10 easy steps
The Landing Page report. Universal Analytics has it. GA4 does not. But you can make it! This article will show you how.
Analytics & Conversion
Google Universal Analytics real time metrics now titled “in the last 5 minutes”Get the daily newsletter search marketers rely on.
Local
How to manage and edit your Google Business Profile from Google search
Have less than 100 locations in one account? You can manage your Google Business Profile in Google search. Learn how here.
SEO
Google Search Console page experience report now tracks more desktop search features
This may lead to an increase in impressions in your page experience report and performance reports.
SEO
What’s your SEO learning style?
Find out the best way to get and retain an SEO education based on learning preferences and lifestyle.
Content
Content marketing strategy for small businesses: top 11 tips
Content marketing is important for small businesses. It helps you reach goals and grow your audience. Learn more here.
SEO
Microsoft Bing drops anonymous sitemap submission due to spam issues
You can now only submit sitemaps to Bing using robots.txt or Bing Webmaster Tools.
SEO
Google Search Console adds translated results search appearance filter
This lets you drill down to how searchers who get translated results interact with your content in Google Search.
SEO
The anatomy of personalized search
Unlock magical customer experiences that foster customer loyalty online with personalization and AI.
SEO
Entities and E-A-T: The role of entities in authority and trust
Learn the relationship between entities and expertise, authority and trust, or E-A-T evaluation of authors, publishers and companies.
SEO
Link building: the least favorite part of SEO
We asked our audience: What is your least favorite part of SEO? Link building was named most often, with Google a close number two.
SEO
Google Search Console to release new video page indexing report
Soon you will be able to better debug your video indexing issues with Google Search Console.
Analytics & Conversion
Google Universal Analytics real time metrics now titled “in the last 5 minutes”
The measurements have not changed, this is just a title change for clarification purposes.
Content
You still don’t have marketing security?
How fighting bots and fake users became the modern marketer's top priority.
Analytics & Conversion
How to make a GA4 landing page report in 10 easy steps
The Landing Page report. Universal Analytics has it. GA4 does not. But you can make it! This article will show you how.
Diversity and Inclusion
Google reveals new image ranking signal, inclusive schema
Google will use the MST scale into image ranking and wants brands and publishers to start labeling images using inclusive schema.
PPC
Google’s My Ad Center lets users control their ad experience, follow brands
A new privacy tool from Google will allow users to follow brands they love and opt out of sensitive ad categories.
Local
Google multisearch to gain near me support
Soon you will be able to search by image for matches of places, stores or restaurants near you.
Content
An SEO guide to audience research and content analysis
Target audience research is crucial for understanding the buying stages of your ideal customers. Here's how to do it.
Content
How-to guide: Create a sustainable, high-performing SEO and content strategy
In this guide, learn how to create a strategy built for performance and aligned with consumer intent.
Analytics & Conversion
The secret to achieving omnichannel success
This webinar teaches you how data-driven strategies and first-rate technology make a sublime customer experience.