SEO
Google rich results guidelines now prohibits weapons, recreational drugs, tobacco & vaping products and gambling-related products
This better aligns Google Search guidelines with merchant guidelines.
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.
SEO
This better aligns Google Search guidelines with merchant guidelines.
Barry Schwartz | Jun 30, 2022 at 1:00 pm ETSEO
Google still recommends you avoid using JavaScript for canonical tags but if you must, Google provided these recommendations.
Barry Schwartz | Jun 30, 2022 at 9:21 am ETLocal
The familiarity of these features might be welcomed by your website users but it might also make you more reliant on Google services.
Barry Schwartz | Jun 29, 2022 at 12:00 pm ETSEO
Finally, those who use Yoast SEO premium can easily toggle on IndexNow for their WordPress sites.
Barry Schwartz | Jun 28, 2022 at 2:45 pm ETSEO
Make sure the content you want Googlebot to crawl, index and ultimately rank is within the first 15MB of that page.
Barry Schwartz | Jun 23, 2022 at 10:39 am ETLocal
These labels can help some businesses with visibility and potentially increase conversions.
Barry Schwartz | Jun 22, 2022 at 9:00 am ETContent
Google also has re-launched Google News in Spain.
Barry Schwartz | Jun 22, 2022 at 12:01 am ETSEO
This is a substantial change to the original format that has been so helpful to SEOs over the past decade.
Barry Schwartz | Jun 21, 2022 at 11:43 am ETSEO
If you have pages with product variant switches, it may reduce your chances to show rich results in Google Search.
Barry Schwartz | Jun 21, 2022 at 8:19 am ETSEO
If Google begins to show two or more featured snippets, that can impact your CTR and conversions from Google Search.
Barry Schwartz | Jun 16, 2022 at 9:23 am ETSEO
This feature can be very useful in debugging Google Search issues with rankings, indexing and potentially crawling.
Barry Schwartz | Jun 15, 2022 at 8:00 pm ETSEO
After having over 100 million searches per day since January 2021, the privacy focused search engine has been under that figure for the past few months.
Barry Schwartz | Jun 15, 2022 at 10:15 am ETSEO
This is just a reporting change, no changes have been made to crawling, indexing or rankings with this announcement.
Barry Schwartz | Jun 15, 2022 at 7:24 am ETSEO
Google will officially remove the legacy message panel on August 1, 2022.
Barry Schwartz | Jun 13, 2022 at 10:58 am ETSEO
It is unclear if Twitter intentionally removed the attribute or not and even so, if Google would count links in Twitter posts.
Barry Schwartz | Jun 10, 2022 at 2:57 pm ETSEO
This update took 15 days to roll out and is now done, you should now dig in and see how your site was impacted and what actions to take next.
Barry Schwartz | Jun 9, 2022 at 6:03 am ETSEO
Make sure your titles match the language and/or script of your page or Google may change it for you.
Barry Schwartz | Jun 3, 2022 at 9:27 am ETSEO
Make sure to verify that you are following these new best practices to ensure your rich results show properly in Google Search.
Barry Schwartz | Jun 1, 2022 at 3:45 pm ETSEO
These rich results show in English in all regions for academic learning content on desktop and mobile.
Barry Schwartz | Jun 1, 2022 at 3:37 pm ETSEO
Google said they didn't find this structured data and rich results useful after its tests.
Barry Schwartz | May 31, 2022 at 3:44 pm ET