Barry Schwartz – Search Engine Land News On Search Engines, Search Engine Optimization (SEO) & Search Engine Marketing (SEM) Mon, 18 Oct 2021 20:42:28 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.1 IndexNow – new initiative by Microsoft and Yandex to push content to search engines /indexnow-new-initiative-by-microsoft-and-yandex-to-push-content-to-search-engines-375247 Mon, 18 Oct 2021 16:30:00 +0000 /?p=375247 Google seems to currently not be participating in this initiative.

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Microsoft and Yandex announced a new initiative today named IndexNow, a protocol that any search engine can participate in to enable site owners to have their pages and content instantly indexed by the search engine. Currently, Microsoft Bing and Yandex are the two search engines fully participating in the initiative but others are welcome to adopt this open protocol.

IndexNow allows “websites to easily notify search engines whenever their website content is created, updated, or deleted,” Microsoft wrote on its blog. The goal is to make for a “more efficient Internet,” the company said, by reducing the dependency on search engine spiders having to go out into the web and crawl each URL they find. Instead, the goal is for site owners to push these details and URL changes to the search engines directly. “By telling search engines whether an URL has been changed, website owners provide a clear signal helping search engines to prioritize crawl for these URLs, thereby limiting the need for exploratory crawl to test if the content has changed,” Microsoft wrote.

How it works. The protocol is very simple — all you need to do is create a key on your server, and then post a URL to the search engine to notify IndexNow-participating search engines of the change. The steps include:

  1. Generate a key supported by the protocol using the online key generation tool.
  2. Host the key in text file named with the value of the key at the root of your web site.
  3. Start submitting URLs when your URLs are added, updated, or deleted. You can submit one URL or a set of URLs per API call.

Submit one URL is easy as sending a simple HTTP request containing the URL changed and your key.
https://www.bing.com/IndexNow?url=url-changed&key=your-key and the same would work by using https://yandex.com/indexnow?url=url-changed&key=your-key

You can see more details instructions at the Microsoft Bing IndexNow site or the IndexNow protocol web site.

They work together. If you use the Bing method, then both Bing and Yandex (or other participating search engines) will get the update. You do not need to submit to both Bing and Yandex’s URLs, you just need to pick one and all search engines that are part of this initiative will pick up on the change.

The search engines are sharing this IndexNow system, so if you notify one, that search engine will immediately re-ping each other engine in the background, notifying them all. In fact, it is a requirement of IndexNow that any search engines adopting the IndexNow protocol must agree that submitted URLs will be automatically shared with all other participating search engines. To participate, search engines must have a noticeable presence in at least one market, Microsoft told Search Engine Land.

Similar to Bing URL submission API. Is this similar to the Bing URL submission API? Yes, in that the aim is to reduce crawling requirements and improve efficiency. But, it is different in that this is a completely different protocol. If you are using the Bing URL submission API or the Bing content submission API, technically Bing will get your URLs and content changes immediately but these two APIs do not work with the IndexNow protocol, so the other search engines won’t get the changes.

Will these APIs go away if and when the IndexNow initiative becomes more popular? That is unclear. The URL submission API would be somewhat redundant to IndexNow but the content submission API is unique.

Integrations. IndexNow is gaining support among third-party websites like eBay — as well as Microsoft-owned LinkedIn, MSN and GitHub — to integrate with the IndexNow API. Microsoft said many have adopted the Microsoft Bing Webmaster URL submission API and are planning a migration to IndexNow.

Microsoft said it is encouraging all Web Content Management Systems to adopt IndexNow to help their users get their latest website content immediately indexed and minimize crawl load on their websites. In fact, Microsoft provided WordPress code it can use to integrate IndexNow into its CMS. Wix, Duda and others plan to integrate with IndexNow soon as well. CDNs like CloudFlare and Akamai are also working with the IndexNow protocol and so are SEO tools like Botify, OnCrawl and others.

What about Google. We were told that Google is aware of the IndexNow initiative and the company was asked to participate. At this point Google is not an active IndexNow participant.

Why we care. Instant indexing is an SEO’s dream when it comes to giving search engines the most updated content on a site. Google has been very strict about its applications indexing API, used for job postings and livestream content only now. So while it seems Google may not participate in IndexNow in the near future, search engines like Microsoft Bing and Yandex are aiming to push this initiative hard.

The protocol is very simple and it requires very little developer effort to add this to your site, so it makes sense to implement this if you care about speedy indexing. It seems more and more search engines will participate but in terms of the big one, Google, that remains unclear.

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Podcast knowledge panels go live in Google Search /podcast-knowledge-panels-go-live-in-google-search-375195 Thu, 14 Oct 2021 18:50:54 +0000 /?p=375195 Many podcasters are noticing that searching for their podcast show's name shows a new knowledge panel in Google Search.

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Google seems to be rolling out podcast-based knowledge panels in Google Search. When you search for your favorite podcast, you might see a new knowledge panel show up in the search results.

Example. Here is an example for the Azeem Digital Asks podcast showing up with a new knowledge panel on the right hand side of the desktop Google search results page:

This shows for many podcasts, although not all, so it seems like Google is still trying to roll this out more fully. Google has yet to officially announce this new search feature.

Here are some more examples the SEO community is talking about on Twitter:

Why we care. If you or your clients run a podcast, check to see if you are noticing this new knowledge panel in the Google search results. If not, it might be related to the RSS feed your podcast is produced on. Sadly, there is no official documentation how your podcast can show as a knowledge panel.

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Google rolling out continuous scroll on mobile /google-rolling-out-continuous-scroll-on-mobile-375171 Thu, 14 Oct 2021 16:00:00 +0000 /?p=375171 This is gradually rolling out today for most English searches on mobile in the U.S.

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Google’s mobile search results now offer infinite scroll, what Google is calling continuous scroll. So as you scroll, Google will not show you the “more results” button when you reach the bottom of the page, instead, Google will just load the next page of results automatically.

Google said “with this update, people can now seamlessly do this, browsing through many different results, before needing to click the “See more” button.”

Google added that while “you can often find what you’re looking for in first few results, sometimes you want to keep looking.” And for those searchers who want to keep on looking, you will be able to continuously scroll “up to four pages of search results” without clicking to load more.

What it looks like. Here is a GIF of it in action:

When can I see it? Google has been testing this for some time, in fact, I’ve seen it myself over the past couple of weeks. Google did say it will “gradually roll out today for most English searches on mobile in the U.S.”

But Google also tested it earlier this year, and then again in 2019, 2015, 2011 and more.

In 2018, Google took a step closer to infinite scroll with launching the more results button.

Why we care. This may (or may not) encourage searchers to look beyond the first few results and scroll more through more results. It is yet to be determined how this might impact your click-through rates and traffic from Google search but keep an eye on it.

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What is with Google Search updating all the time?; Wednesday’s daily brief /what-is-with-google-search-updating-all-the-time-wednesdays-daily-brief-375131 Wed, 13 Oct 2021 14:00:00 +0000 /?p=375131 Google vet known for his stylish shirts and more to join Stanford’s Human-Centered AI Institute.

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Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.

Good morning, Marketers, if you are as obsessed with tracking the Google search results as I am, you may have noticed Google has been busy.

Forget about all the confirmed updates that we have covered here (if you can). The unconfirmed updates are just as fast but also sometimes furious. One of my passions is tracking these updates, especially the unconfirmed ones. And let me tell you, it seems as if we are seeing at least one, but often two, updates per week from Google. 

Sure, it can be normal pages just coming into the index but I don’t think there is anything normal about it. It seems like real algorithmic tweaks, which I guess you’d expect — Google even said it made over 4,500 changes to search in 2020. It is also interesting to see how many of these fall out on the weekend, I charted it here:

Weekend

Weekday

This doesn’t mean you should worry about these updates, I just find it fascinating to follow — but, as search professionals, you should be focused on the bigger picture, not all these minor and rapid Google updates.

Barry Schwartz,
Google algorithm chaser 

NerdWallet cites Google ranking declines in S-1 filing

NerdWallet, the popular personal finance company, cited Google as a concern for financial growth and said the company saw a Google Search ranking decline in 2017. The company’s S-1 filing specifically cited Google as a factor that “could harm our business, operating results and financial condition.” 

We dug into what happened in 2017 with NerdWallet’s rankings, reviewed the statements they made in the S-1 filing and showed how their Google traffic has exploded since. By the way, NerdWallet would not speak to us about this topic when we asked.

Why we care. If anything, this shows you that no matter how big or small your website or business is, everyone is at risk of suffering a ranking decline in Google Search. 

Those ranking declines can make or break businesses of all sizes and are clearly cited by NerdWallet as a factor that “could harm our business, operating results and financial condition.” It has been cited by other businesses as well over the years. No modern business is immune, which is why it’s important to diversify the sources of traffic to your website.

Read more here.

Yelp adds custom search filters, a new review flow and themed ads

Yelp announced new features for services businesses and the users that may be looking for them, including custom search filters, a new review flow, themed ads and Project Cost Guides.

Why we care. Custom search filters for services can help users save time by showing them the businesses that specialize in what they’re looking for. Themed ads, which are available to advertisers at no additional cost, may provide more visibility for businesses that fall into one of the themes offered. Reviews are crucial for most local businesses and the new review flow may help reduce friction when it comes to writing reviews. Some of these features are unique to Yelp, which may differentiate it as a reviews platform for users — at least, with regards to local services businesses — and help it continue to compete against Google and other reviews platforms.

Read more here.

Google vet and director of R&D, Peter Norvig steps back from Google

Peter Norvig the director of research and former director of search quality at Google is joining Stanford’s Human-Centered AI Institute as a Distinguished Education Fellow. Peter Norvig joined Google in May 2021 after a prestigious career at NASA and Sun Microsystems. He said he is still affiliated with Google but will be spending most of his time at Stanford going forward.

Why we care. Peter Norvig is the latest big name at Google to step back from his day-to-day role. He has set a lot of the groundwork for the mega search company and it looks like he is ready for his next big thing now.

Read more here.

Absolute vs relative URLs, mind reading and gambling ads

Absolute vs relative URLs. Google released a short SEO video saying there is no difference ranking-wise or SEO-wise in using an absolute URL vs a relative URL in your code.

Gambling Google ads. Google now allows certified, state-licensed entities in Connecticut to place gambling-related ads for sports betting, online casinos and daily fantasy sports.

SEO mind reading. Here is another good one-liner from John Mueller of Google “SEO is all about not requiring search engines to read your mind.”

We’ve curated our picks from across the web so you can retire your feed reader.

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NerdWallet blames Google ranking issues in S-1 filing /nerdwallet-blames-google-ranking-issues-in-s-1-filing-375113 Tue, 12 Oct 2021 13:21:19 +0000 /?p=375113 This shows the importance of traffic diversification for both small and large companies.

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NerdWallet, the popular personal finance company, cited Google as a concern for financial growth and said the company saw a Google Search ranking decline in 2017 within its recent S-1 filing.

S-1 filing statements. The S-1 filing specifically cited Google as a factor that “could harm our business, operating results and financial condition.” Here is the full quote:

“We are dependent on internet search engines, in particular, Google, to direct traffic to our websites and refer new users to our platform. If search engines’ algorithms, methodologies, and/or policies are modified or enforced in ways we do not anticipate, or if our search results page rankings decline for other reasons, traffic to our platform or user growth or engagement could decline, any of which would harm our business, financial condition and results of operations.

We are dependent on internet search engines, primarily Google, to direct traffic to our platform, including our website. Search engines, such as Google, may modify their search algorithms and policies or enforce those policies in ways that are detrimental to us, and without prior notice to us. If that occurs, we may experience significant declines in the organic search ranking of our search results, leading to a decrease in traffic to our platform. We have experienced declines in traffic and user growth as a result of these changes in the past, and anticipate fluctuations as a result of such actions in the future.

In addition, Google may take action against websites for behavior that it believes unfairly influences search results. Google does not publish guidelines explaining the types of behavior that may trigger an action. For example, in 2017, Google took action against us which temporarily resulted in lower search rankings and decreased traffic to our website. Our ability to appeal these actions is limited, and we may not be able to revise our content strategies to recover the loss in domain authority, page rankings, traffic or user growth resulting from such actions. Any significant reduction in the number of users directed to our website or mobile application from search engines would harm our business, revenue and financial results.”

2017 ranking issues. “In 2017, Google took action against us which temporarily resulted in lower search rankings and decreased traffic to our website,” NerdWallet said. We reached out to NerdWallet to learn more but the company was not willing to comment. So we dug in using third-party tools including Semrush and Searchmetrics, and it appears the drop in traffic was in May 2017.

Semrush plots NerdWallet organic traffic
Searchmetrics plots NerdWallet organic traffic

What did Google do in May 2017. Google did not release a “confirmed” search algorithm update in May but there was a substantial unconfirmed update in mid-May 2017. I covered it on Search Engine Roundtable, and you can see there were a lot of SEOs that noticed this update too. Glenn Gabe also dug into this update back in 2017, calling this unconfirmed update a substantial one.

So it seems like NerdWallet was hit by this May 2017 unconfirmed update.

Not a manual action. I don’t think this is what Google would consider a manual action, so to say. “Google took action against us” may not be accurate. With these algorithmic updates, Google does not take actions on specific sites but rather aims to improve the overall quality of the search results. With that, some sites might rank higher for some queries and some might rank lower.

To say “Google does not publish guidelines explaining the types of behavior that may trigger an action,” as cited in the S-1 filing, is also not exactly accurate. For Google manual actions, Google specifically publishes detailed information around manual actions, including a tool to tell you if you do have a manual action, what is a manual action, how to fix your site if you do have a manual action, and the list of manual actions you can see.

What was it? I do not believe NerdWallet suffered a ranking issue related to a manual action but rather an algorithmic issue related to the unconfirmed May 2017 update.

Nerdwallet success. But NerdWallet has been super successful with its Google rankings and traffic from Google organic search. Look at this chart from Semrush showing the site going from 6M in visibility to close to 25 million in visibility over the next five years or so.

How did the company achieve such amazing Google organic search success? The Hoth offered some ideas in this detailed write-up from inside NerdWallet’s efforts.

Why we care. If anything, this shows you that no matter how big or small your website or business is, everyone is at risk of suffering a ranking decline in Google Search. Those ranking declines can make or break businesses of all sizes and are clearly cited as a factor that “could harm our business, operating results and financial condition” of NerdWallet. It has been cited by other businesses as well over the years.

No business is immune, which is why diversifying your sources of traffic to your website has always been of huge importance to all online businesses.

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Peter Norvig is stepping back from Google after 20 years /peter-norvig-is-stepping-back-from-google-after-20-years-375108 Tue, 12 Oct 2021 10:21:47 +0000 /?p=375108 He is joining Stanford's Human-Centered AI Institute as a Distinguished Education Fellow.

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Peter Norvig the director of research and former director of search quality at Google is joining Stanford’s Human-Centered AI Institute as a Distinguished Education Fellow. Peter Norvig joined Google in May 2021, after a prestigious career at NASA and Sun Microsystems.

He said he is still affiliated with Google but will be spending most of his time at Stanford going forward.

The announcement. The announcement said “artificial intelligence expert Peter Norvig is joining the Stanford Institute for Human-Centered AI this fall as a Distinguished Education Fellow, with the task of developing tools and materials to explain the key concepts of artificial intelligence. Norvig helped launch and build AI at organizations considered innovators in the field: As Google’s director of research, he oversaw the tech giant’s search algorithms and built the teams that focused on machine translation, speech recognition, and computer vision. At NASA Ames, his team created autonomous software that was the first to command a spacecraft, and served as a precursor to the current Mars rovers.”

More on Peter Norvig. On a more fun note, Peter Norvig is well known for his bright and unique shirts – there is even a webpage named shirts of Peter Norvig.

Peter Norvig has spoken at our Search Marketing Expo conference in the past, back in 2010 at SMX he said that even back then PageRank was overhyped in his keynote talk at SMX West in Santa Clara.

He has a history with Stanford, he was a research student back in 1991 and then spent two years as a visiting lecturer between 2010 and 2012 at the University.

He is known for works named Known for Artificial Intelligence: A Modern Approach and Paradigms of AI Programming: Case Studies in Common Lisp and was awarded an AAAI Fellow award in 2001.

Why we care. Peter Norvig is the latest big name at Google to step back from his day-to-day role at Google. He has set a lot of the groundwork for the mega search company and it looks like he is ready for his next thing now.

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Google Search Console testing tools to match URL Inspection tool /google-search-console-testing-tools-to-match-url-inspection-tool-375072 Mon, 11 Oct 2021 15:09:52 +0000 /?p=375072 The AMP, Mobile Friendly, and Rich Results testing tools will "align" with the URL Inspection tool, said Google.

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Google Search Console’s public-facing testing tools will be aligned more closely to the URL Inspection tool, the company announced today. Google said it is updating these tools’ “designs and improving features to be fully aligned with the URL Inspection tool.”

Which tools are impacted. Google said this is impacting specifically the AMP, Mobile Friendly, and Rich Results testing tools.

What is changing. Google is updating the design and improving some of the features of these three public-facing tools. Specifically, these fields will be both on the public-facing tools and the URL inspection tool:

  • Page availability – Whether Google was able to crawl the page, when it was crawled, or any obstacles that it encountered when crawling the URL.
  • HTTP headers – The HTTP header response returned from the inspected URL.
  • Page screenshot – The rendered page as seen by Google.
  • Paired AMP inspection, Inspect both canonical and AMP URL.

What it looks like. Google shared this screenshot of the rich results public testing tool and the new design and features:

Why we care. This should help you align what you are reporting on between the various Google tools. Just this morning Google said a discrepancy between the URL inspection tool and the crawl status reports may cause confusion. Having all these tools more aligned will lead to less confusion and a more efficient use of your time.

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Google publishes new help documents on controlling titles and descriptions in search /google-publishes-new-help-documents-on-controlling-titles-and-descriptions-in-search-375057 Fri, 08 Oct 2021 17:50:36 +0000 /?p=375057 Plus, Google has introduced a new term, "title link," for the title of a search result on Google Search.

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Google has just published two new help documents to help publishers control what Google shows in the search results for the title and description of the listing. Also, Google introduced a new term for the title of a search result, “title link.”

Control your title links in search results. The first document is named control your title links in search results and it first defines what a “title link” is. A title link “is the title of a search result on Google Search and other properties (for example, Google News) that links to the web page.”

Google then uses a screenshot to point to the title link:

The document then goes through best practices for writing <title> elements, how Google creates title links for the search results, how to avoid common issues with <title> elements, and how to submit feedback to Google on this topic.

As a reminder, in August, Google made a change to the title links that upset a number of publishers, Google then explained why and scaled it back a bit.

Check out the full help document over here.

Control your snippets in search results. The second new help document is named control your snippets in search results and it first defines what a snippet is. A snippet “is the description or summary part of search result on Google Search and other properties (for example, Google News).”

Google then uses a screenshot to point to the snippet:

The document then goes through how snippets are created, the differences between rich results and meta description tags, how to prevent snippets or adjust snippet length, and the best practices for creating meta descriptions.

Check out the full help document over here.

What changed. What changed with the help documents is that Google made two separate documents, instead of having these in a single document. Google also added the term title links, added examples of how Google adjust title links and other minimal changes to the text.

Why we care. These documents should provide additional clarity on how Google shows your search result snippets and how you can better control what comes up in Google Search. Also, I always found it awkward writing about the title in the search results, so having a defined name for it (i.e., “title link,”) makes it easier.

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Something is off with this morning’s newsletter; Friday’s daily brief /something-is-off-with-this-mornings-newsletter-fridays-daily-brief-375029 Fri, 08 Oct 2021 14:00:00 +0000 /?p=375029 Google Search Console beefs up rich results errors.

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Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.

Good morning, Marketers, does this morning’s newsletter seem a bit off to you? It does to me…

Carolyn Lyden, our Director of Search Content, is off part of this week and the day I write the newsletter has been moved to the Friday slot – so everything just seems off to me. For me, having a consistent and strict routine helps me do my job better and more efficiently. 

The same is true with SEO — consistency is key and to some, like Google’s John Mueller, the number one piece of SEO advice is to be consistent. Why? The goal with SEO is to not confuse Google by sending mixed, inconsistent signals. Make sure your navigation and URL structure match what you tell Google in your XML sitemap file and canonical tags or hreflang attributes. Make sure what you are showing your users is the same as what you are telling Google Search.

Consistency is key for SEO in that anything you can do to clearly define your site to search will help you rank better. The same is true in life, the more consistent you are with your family, your children, your business, your clients, the more they can all learn to rely and trust you. You need to earn Google’s trust too so that your site can perform its best in search.

Barry Schwartz,
Feeling less consistent today…

Google Search Console rich results status reports errors are more actionable

Google announced it has added a new set of detailed errors to the rich results reports in Google Search Console for some sites. These are called the rich results status reports and you will see a report only if Search Console has data for that rich result type on your site and Search Console implements a report for that type.

“The key is that it’s not new errors, just better details on a bunch of cross type errors,” Ryan Levering of Google said, “These are things that may have been exposed in SDTT but we haven’t had in reports yet. These are very common errors and now they should be more actionable.”

There are five new errors that were also added, they include: Invalid attribute string length

Invalid attribute enum value, Invalid object, Type conversion failed and Out of numeric range. 

Read more here.

Google announces the new Analytics 360

On Thursday, Google announced a revamped version of Analytics 360, the company’s suite of products designed for enterprise-level companies, which builds on Google Analytics 4 as a foundation. The new features include the ability to create product line sub-properties, custom user roles and larger caps on dimensions, audiences and conversion types.

Why we care. Google Analytics 4 is the company’s vision for the future of analytics, and the new Analytics 360 is that same vision, but for enterprise-level organizations. The features Google announced emphasize flexibility and scalability, which may help the tool meet the needs of more businesses.

Read more here.

New bug impacts AMP links in Google Search for iOS 15 devices

Since the release of iOS 15, Apple’s latest mobile operating system, some have begun to notice that when you click from the Google Search results to a publishers site, you won’t be landing on the AMP URL anymore. Instead, you are taken to the main URL or even the publisher’s mobile app (if you have it installed on your device).

This is a bug and Google’s Danny Sullivan said this will be resolved soon. “It’s a bug specific to iOS 15 that we’re working on. We expect it will be resolved soon,” Sullivan said on Twitter. 

Sadly, this is not a feature and AMP will still be the default URL for mobile searches, over the site’s main URL or app deep link URL. Of course, you have the right to remove AMP URLs from your site and many publishers have been doing that since the Page experience update rollout finished and AMP URLs are no longer required for top stories or other Google surfaces.

Read more here.

John Mueller’s cryptic tweet spins off penalty speculation

Above is a screenshot of what John Mueller, a Google search advocate, posted on Twitter the other day. SEOs, including myself, went off on speculating what this tweet can mean. Did it declare Google is going after a new link scheme with a set of new manual actions? Did Google algorithmically release a new version of the Penguin algorithm targeting these types of links. Or maybe John Mueller just liked the movie Blade Runner 2049.

Check out the Twitter thread.

Scaling Bing, the five local pack and healthier Google Ads

Bing scaling. Microsoft released a blog post that shows how Microsoft Bing has scaled to hundreds of petabytes of data and is still able to achieve sub-second data freshness. It is called RocksDB in Microsoft Bing — check it out.

Five pack in local. Google is testing, or maybe it is a bug, a five pack, five local search results in the local pack, instead of the typical three.

Healthier Google Ads. A new Google Ads policy prohibits the marketing of high fat sugar salt foods and beverages to minors in the EU and UK regions. Is Google making their ads healthier?

We’ve curated our picks from across the web so you can retire your feed reader.

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AMP links in Google Search break with iOS 15 /amp-links-in-google-search-break-with-ios-15-375022 Thu, 07 Oct 2021 18:26:58 +0000 /?p=375022 This bug should be resolved soon according to a Google spokesperson.

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With the iOS 15 release on September 20th, AMP URLs in Google Search just stopped working. Google is aware of the issue and said the issue should be resolved soon. This is only impacting Google searchers using Google Search on iOS devices that have been upgraded to iOS 15.

What happens. If you are on iOS 15 and you click on a website listing in the Google Search results, you will not be taken to an AMP URL, even if the AMP URL exists for that listing. Instead, you will likely be taken to the main site’s URL for that page, or a link to their mobile app – if you have the app pre-installed on your device.

Jeff Johnson, an iOS developer, dug into this and said with the iOS 15 Safari “User-Agent, there are no AMP links in Google search results, but if I simply change Version/15.0 to Version/14.0 and keep the rest the same, Google search results suddenly have AMP links again!” “This is reproducible on my iPhone, in the Xcode iPhone simulator, and also in desktop Safari Mac with its User-Agent spoofed as iPhone,” he added.

I added an example of what this looks like on my personal blog, if you want to see it in action.

Confirmed bug. Danny Sullivan of Google confirmed the bug on Twitter saying “It’s a bug specific to iOS 15 that we’re working on. We expect it will be resolved soon.”

Why we care. You might notice weirdness with your analytics data around your AMP URLs coming from Google Search over the past couple of weeks. Your traffic should not be impacted because the traffic is still going to your main URL, but traffic to your AMP URLs may have a decline due to this bug with iOS 15. It is still not yet resolved but it should be resolved soon.

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