Apple
Why server logs matter for SEO
Server log analysis can provide unparalleled insights into crawl prioritization, enabling SEO teams to finetune their crawl budget management for better rankings.
Kaspar Szymanski is a founding member of Search Brothers and well-known search expert specializing in recovering websites from Google penalties and helping websites improve their rankings with SEO Consulting. Before founding SearchBrothers.com, Kaspar was part of the Google Search Quality team where he was a driving force behind global web spam tackling initiatives. He is the author of the ultimate guide to Google penalties and part of the Ask the SMXperts series.
SEO
How expired landing pages kill your Google rankings
Soft 404s can lead to a poor user experience, fewer conversions and impact your site's visibility more than the loss in PageRank from maintaining them. Here's how to properly deal with expired landing pages.
Google Search Console
SEO horror stories: Here’s what not to do
These three real-life case studies are anonymized to share textbook examples of how not to approach search engine optimization.
DuckDuckGo
Search engines penalize websites – but why?
Penalties must be seen for what they truly are: stopgap measures.
Amazon Advertising
The Ultimate Google Disavow Guide
Here's a blueprint for anyone considering using the Disavow Tool in order to improve their website signals.
Amazon Advertising
SEO myths busted by an ex-Googler
Google doesn't hate your website, AdWords don't impact SEO and 'freshness' and keywords are not as important as you think.
Amazon Advertising
Google algorithms are not Google penalties
They both determine how websites rank but it's important to understand the differences before they can be influenced in a meaningful way.
Google: SEO
Why following SEO trends guarantees SEO budget waste.
Blindly following SEO trends is almost guaranteed to waste an SEO budget and your time. Contributor Kasper Szymanski looks at the pros and cons of investing in SEO and how to maximize a budget.
Content
How to effectively report competitor spam
Contributor Kaspar Szymanski outlines reasons why submitting a spam report against a competitor practicing "blackhat SEO" can be another tool in your marketing arsenal.
Google Manual Actions: Frequently asked questions and their answers
Contributor Kaspar Szymanski addresses some of the most commonly raised questions and issues regarding Google penalties.
Google Search Console
10 reasons why SEO is just like fitness
Like getting in shape, ranking well in search engines takes time. Columnist Kaspar Szymanski explains the similarities to help educate clients and neophytes.
Content
Regulating Google Search — A Reality Check
If you're hanging your search engine ranking hopes on an eventual legal judgment against Google, columnist Kaspar Szymanski suggests you should try another route.
Google Search Console
How To Save On SEO Without Being Cheap
Good SEO does not come cheap, but columnist Kaspar Szymanski has some tips for beginners on how to save on future SEO costs with a bit of streamlining and advance planning.
Google’s Mobile Friendly Update: Not A Disaster, But An Opportunity
In light of Mobilegeddon, contributor and former Googler Kaspar Szymanski reminds us that a focus on user experience drives Google search strategy -- and should drive yours, too.