Lauren Donovan – Search Engine Land News On Search Engines, Search Engine Optimization (SEO) & Search Engine Marketing (SEM) Tue, 30 Nov 2021 22:26:03 +0000 en-US hourly 1 https://wordpress.org/?v=5.8.2 20211201 SEL Brief /20211201-sel-brief-376631 Wed, 01 Dec 2021 10:00:00 +0000 /?p=376631 The post 20211201 SEL Brief appeared first on Search Engine Land.

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20211130 SEL Brief /20211130-sel-brief-376552 Tue, 30 Nov 2021 10:00:00 +0000 /?p=376552 The post 20211130 SEL Brief appeared first on Search Engine Land.

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20211122 SEL Brief /20211122-sel-brief-376279 Mon, 22 Nov 2021 10:00:00 +0000 /?p=376279 The post 20211122 SEL Brief appeared first on Search Engine Land.

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Grab your free pass now for SMX Build: SEO for Developers /grab-your-free-pass-now-for-smx-build-seo-for-developers-376169 Tue, 16 Nov 2021 14:25:00 +0000 /?p=376169 Save the date -- Tuesday, December 14 -- and join us online for this free, one-day intensive!

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As Google’s algorithm updates make traditional, on-page optimization less impactful, brands and agencies are searching for fresh ways to drive measurable results and achieve organic KPIs. The technical side of SEO offers big opportunities, but for many, remains uncharted territory.

If you’re an SEO craving cutting-edge tactics that move the needle, you won’t want to miss SMX Build: SEO for Developers — a FREE, live one-day training intensive that explores the tools, testing, tactics, and strategies advanced SEOs need to know.

Save the date — Tuesday, December 14 — and join SEO for Developers Expert for Search Engine Land and SMX, Detlef Johnson, online for this hyper-focused journey through essential SEO issues. The complete agenda is live and ready for you to explore.

By the end of the day, you’ll be ready to:

  • Understand the inner workings of Core Web Vitals
  • Feel more confident with the tools required for conducting optimization
  • Explore source code to identify opportunities to improve performance
  • Recognize the signs of performance issues and understand how to fix them

And that’s just the beginning. Secure your free spot now!

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Don’t miss actionable search marketing training online next week! /dont-miss-actionable-search-marketing-training-online-next-week-375711 Mon, 01 Nov 2021 15:53:00 +0000 /?p=375711 This is your final chance to attend two days of expert-led SMX training in 2021.

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Join hundreds of search marketers online next week for SMXTuesday, November 9 and Wednesday, November 10 — to learn trusted, actionable tactics that will take your search marketing campaigns and your career to a new level of success.

Your $289 All Access pass unlocks 50 tactic-rich sessions programmed by the Search Engine Land Experts that explore crucial SEO, PPC, content, and career issues — from optimizing RSAs to leveraging AI to enable SEO at scale, ad messaging throughout the funnel, identifying and supporting entry-level talent, and more.

The entire program is available both live and on-demand — and it’s all 100% virtual — so you can train at your convenience from the comfort and safety of your own computer. Register now!

After two days of focused training, you’ll be ready to…

  • Evaluate the role of Core Web Vitals in your future SEO investments
  • Create a map of automations you can add to your SEO workflow
  • Drive paid search success in a world with limited data visibility
  • Implement proven tactics and tips to drive more traffic from Google Discover
  • Practice the three keys to sustainable inclusion management
  • Find ways to use AI and machine learning to automate content quality audits
  • Modify your ad creative to what works best on each platform
  • Calculate the amount of incremental traffic and sales you receive from PPC efforts
  • Measure the effectiveness of entity search and share of visibility
  • Present a set of metrics that will keep SEO front-and-center of the organization
  • Identify which PPC match types are best for your account

… and much more. Check out the complete agenda, including Overtime live Q&A with 35 brilliant speakers, interactive clinics loaded with practical advice, and live Q&As with the 2021 Search Marketers of the Year!

This is your final chance to attend two days of expert-led SMX training in 2021. Don’t miss the opportunity to learn actionable tactics that will empower you to finish the year strong and step into 2022 primed for success. Register now!

Psst… The more, the merrier at SMX. Attend with your team for a rewarding training experience and score up to 20% off registration!

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Don’t miss out on expert-led search marketing training at SMX /dont-miss-out-on-expert-led-search-marketing-training-at-smx-375493 Mon, 25 Oct 2021 14:39:00 +0000 /?p=375493 What are you waiting for? You and your career deserve this.

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Your opportunity to create higher performing PPC campaigns, prepare for looming algorithm updates, and take your search marketing career to the next level is here: Attend SMX, online November 9-10, to learn actionable, trusted tactics that will give you an edge over the competition and set you up for a winning 2022 and beyond — all for just $289.

In two weeks, you’ll access a tactic-rich agenda programmed by the Search Engine Land experts that explores the latest in SEO, PPC, content, and career development — including boosting your rank in Google Discover, optimizing for RSAs, and climbing the ladder from paid media manager to CMO.

It’s all available both live and on-demand — and it’s all 100% virtual — so you can train at your convenience from the comfort and safety of your own computer.

Keep reading for a rundown of everything your $289 All Access pass unlocks…

Broaden your horizons with two forward-thinking keynotes

Kick-off your training experience with Cultivating your professional path: How to level up your search marketing career, featuring Carolyn Lyden, Director of Search Content at Search Engine Land. Together, you’ll learn how to:

  • Break through your own silo to advance your search marketing career
  • Become a strategic leader versus a search marketing robot
  • Figure out how to take the next steps in your career, whether that’s freelance, management, or specialization

Day two begins with LinkedIn’s Purna Virja and her keynote Generation Z: How to understand and speak to the next generation of digital consumers. After Purna’s keynote, you’ll be able to:

  • Describe how and why your marketing should appeal to Gen Z’s values
  • Understand how to tailor your content to appeal to Gen Z’s goals
  • Design your creative strategy to appeal to Gen Z’s preferences

Unlock two days of tactical sessions + live Q&A (Overtime!)

Attend nearly 50 experts-led sessions — available both live and on-demand — that deliver actionable tactics, trusted advice, and reliable insights that you can implement immediately. By the end of the event, you’ll be ready to:

  • Leverage AI and machine learning to automate content quality audits
  • Forecast spend, revenue, and other KPIs based on historical data and industry trends
  • Write copy for your audience, regardless of where they are in the funnel
  • Develop content that will drive your audience to act
  • Implement proven tactics and tips to drive more traffic from Google Discover

…and that’s just the beginning. Live Q&A (a.k.a. Overtime) follows every session on the SEO, PPC, Content, and Career tracks so you can ask speakers your questions live and get specific answers in real-time.

Learn from Google, Microsoft, and other leading solution providers

Go under the hood of Google’s new Performance Max campaigns with Global Product Lead of Google Ads, Rodney Ip — and stick around for the live Q&A where you can get your burning ads questions answered by Google in real-time.

And be sure to check out these two exclusive Microsoft Advertising sessions:

Check out all of the participating solution providers here.

Soak up actionable best practices during live clinics

Attend your choice of live clinic on SEO copy, PPC landing pages, or GA4 accounts to watch as a panel of experts audit peer-submitted assets in real-time.

You’ll walk away with fresh inspiration and actionable insights to improve your own assets. (All clinics will be available on-demand so you can watch and rewatch!)

Meet the 2021 Search Marketers Of The Year!

Don’t miss your opportunity to connect with the four winners of the Search Engine Land Awards’ Search Marketers of the Year during two live AMAs on Wednesday afternoon!

Showcase your commitment to continued training

When you attend SMX, you’re making a commitment to further your career. That kind of initiative deserves recognition. Attend any track in its entirety to receive your very own Certificate of Completion and a digital badge, perfect for posting to your social profiles and website.

Use your Certificate of Completion to:

  • Verify to your manager that you attended the event
  • Demonstrate your knowledge of the latest industry topics and trends
  • Beef up your CV and resumé
  • Showcase your involvement in the search marketing community

Dive deep into your search marketing specialty (additional fee applies)

Two days of tactic-packed training not enough? SMX workshops were designed for insatiable search marketers like you. Complete your training with a live, two-day, deep-dive workshop on your search specialty:

TL;DR: This is your final chance to attend two days of actionable, expert-led SMX training in 2021.

What are you waiting for? You and your career deserve this. Register now to get your All Access pass for just $289 — or bundle with a two-day workshop for $459 — and join us online in two weeks!

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10 reasons to attend SMX online Nov. 9-10 /10-reasons-to-attend-smx-online-nov-9-10-375306 Tue, 19 Oct 2021 15:36:00 +0000 /?p=375306 At SMX, you'll learn actionable tactics, expert advice, and trusted best practices that can help propel your campaigns, company, and career to a new level of success.

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Technology is evolving at an unprecedented pace… and winning search marketers are harnessing that technology today to drive campaign success. Embracing automation in PPC, leveraging AI to enable SEO at scale, using data analysis to generate content ideas — it’s all possible… if you know how.

Attend SMX, online November 9-10, to learn actionable tactics, expert advice, and trusted best practices that can help propel your campaigns, company, and career to a new level of success.

Keep reading for 10 reasons why you should join us online next month:

  1. You’ll unlock unbiased, trustworthy, actionable tactics from the Search Engine Land experts.
  2. 100% virtual means you can attend from anywhere: office, home, couch, etc.
  3. Can’t attend live? Train at your convenience with on-demand access.
  4. Attending is more affordable than ever — just $249 for an All Access pass. (Hurry! Early Bird rates expire this Saturday, October 23!)
  5. Only access safe, reputable, reliable training — no get-rich-quick schemes or dodgy tactics.
  6. Live Q&A means you’ll get expert answers to your toughest questions.
  7. Hear what the best of the best are up to… and validate your own initiatives and instincts.
  8. Earn an official Certificate of Completion to demonstrate your commitment to continued training and furthering your career.
  9. Dive deep into your search specialty with live, two-day workshops — available for a modest, additional fee.
  10. Unite your team with a shared training experience — and score extra savings while you’re at it.

Want to learn more? Check out search marketers’ favorite reasons to attend SMX.

Ready to register? Smart move. Secure your All Access pass for just $249… or bundle with a workshop for just $379! Remember, these Early Bird rates expire at the end of this week — Saturday, October 23. Do yourself and your wallet a favor… register now!

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20211013 SEL Brief /20211013-sel-brief-375144 Wed, 13 Oct 2021 09:00:00 +0000 /?p=375144 The post 20211013 SEL Brief appeared first on Search Engine Land.

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20211012 SEL Brief /20211012-sel-brief-375088 Tue, 12 Oct 2021 09:00:00 +0000 /?p=375088 The post 20211012 SEL Brief appeared first on Search Engine Land.

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Meet the search marketing experts you’ll train with at SMX /meet-the-search-marketing-experts-youll-train-with-at-smx-375077 Mon, 11 Oct 2021 14:04:00 +0000 /?p=375077 Don’t miss your final chance to attend two days of tactic-rich SMX training in 2021.

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Your opportunity to train with and learn from 46 of the smartest people in search marketing is here: Attend SMX, online November 9-10, to unlock two intense days of expert-led sessions, data-rich case studies, and actionable tactics that drive measurable results.

Breaking keynote alert! Join Purna Virji, Senior Consultant of Content Solutions at LinkedIn, for her keynote Generation Z: How to understand and speak to the next generation of digital consumers.

Check out the other exceptional speakers you’ll learn from next month… you’ll see SEO and PPC legends along with fresh faces chosen for their exceptional knowledge and eagerness to share.

The best part? All sessions on the SEO, PPC, Content, and Careers (new!) tracks are immediately followed by Overtime, live Q&A with speakers and moderators, so you can get your toughest questions answered in real-time.

Don’t miss your final chance to attend two days of tactic-rich SMX training in 2021, hear what the experts are up to, validate your ongoing SEO and PPC initiatives, and immerse yourself in a passionate community of search marketers.

Book your All Access pass now for just $249… or bundle with a live, two-day workshop for just $379. Don’t wait… these Early Bird rates expire next Saturday, October 23!

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