Analytics & Conversion
What digital marketers should know about Google Analytics 4
Data is collected differently, stored differently, and even visualized differently. All of this change can be frustrating, but GA4 is quite a...
Analytics & Conversion
Analytics & Conversion
Harry, yer a [reporting] wizard; Monday’s daily brief
Plus, how to overcome pretty much any SEO issue and see...
Analytics & Conversion
How to solve the marketing reporting conundrum without being a magician
In a recent survey shared at SMX, C-Suite executives report sales and leads as top performance indicators for marketing...
Analytics & Conversion
Built on GA4, Google announces the new Analytics 360
New features include the ability to create product line sub-properties, custom user roles and larger caps on dimensions, audiences and...
Analytics & Conversion
Google tackles pollution and competitors with Maps updates; Thursday’s daily brief
Plus, the hallmarks of bad content...
Analytics & Conversion
Google Analytics 4 updates include data-driven attribution, machine learning models to fill in measurement gaps and a Search Console integration
Google hasn’t said when it will deprecate Universal Analytics, but the updates and language in the announcement suggest that search marketers...
Analytics & Conversion
What do new pans have to do with attribution?; Friday’s daily brief
Plus, new reporting in Google Ads and new Yelp...
How to set up Google Analytics 4 using Google Tag Manager
Save time, avoid editing code and easily create custom events by configuring your analytics setup via...
Analytics & Conversion
How to tell stories using data
Actionable data storytelling strategies from Nancy Duarte at...
Analytics & Conversion
Key trends in PPC, reporting and analytics in 2021 and beyond
With COVID shifting consumer behavior in 2020, use these trends from speakers at SMX Report to find equilibrium in...
Analytics & Conversion
How agencies use call tracking to become indispensable to clients
Call tracking has helped agencies better position themselves as strategic business partners. And as the technology continues to evolve, it will...
Analytics & Conversion
Selecting better KPIs for your business: What to consider and how to bolster your most important metric
It all comes down to what stage your business is at, its goals, and identifying the supporting metrics that can help you get...
Analytics & Conversion
What can 129 million calls tell us about inbound marketing? A lot, it turns out
We analyzed more than 129 million calls across 12 industries to understand inbound marketing’s impact on generating calls from...
Analytics & Conversion
How to get started in Google Analytics 4
Transitioning from Universal Google Analytics to Google Analytics 4 can seem daunting, but if you start to organize your data strategy now, the...
Analytics & Conversion
2021 outlook for digital marketing agencies: the future is bright
The ability to prove the value they're creating for clients is contributing to agencies' resilience in 2020 and a positive outlook for next...
Analytics & Conversion
Why empathy is about meeting the customer on their terms
Centralizing decisions and basing actions on context is key to delivering real value for your...
Analytics & Conversion
Adopting a CDP is just the beginning: How Fingerhut’s parent planned a successful onboarding process
From tapping internal resources to building off quick wins, Bluestem Brands' CDP champions slowly began to realize the tool's potential....
Analytics & Conversion
How a well-oiled marketing operations machine drives business forward
It's more than dashboards and automation: An eye on go-to-market strategy and empathy for the marketing team are...
Analytics & Conversion
Concrete steps marketers should take now to get ready for CA’s CPRA in 2023
The California Privacy Rights and Enforcement Act won't take effect for two more years, but don't wait to prepare....
Analytics & Conversion
Building connections between siloed channels, technologies and teams
Integrate CMO Deb Wolf shares her views on the challenges facing today's marketers and the ways they can be overcome....