Your communications shouldn’t feel like marketing; Tuesday’s daily brief
And, California’s challenge to Amazon’s labor algorithms carries potential ramifications for...
Commerce
Instagram is adding more e-commerce support with ads in the Shop tab
The test is currently limited to a handful of retailers in the U.S., but the ads, which are already showing domestically, will be rolling out...
Google announces new deals sections, promotional tools and expanded reporting ahead of the holiday shopping season
Promotions uploaded via Google Merchant Center are automatically surfaced to shoppers, regardless of whether the merchant advertises on...
New GoDaddy integration lets merchants easily show inventory across Google
This Google integration means small retailers on GoDaddy will be able to reach an even wider audience to sell their products and...
WooCommerce’s integration with Google Shopping is now live
The integration with shopping partners like Woocommerce makes it even easier for retail and commerce partners to reach increased audience across...
Google expands its shopping integrations to include retailers on WooCommerce, GoDaddy and Square
Retailers on those platforms can more easily show their products for free across...
As UGC gets a pandemic bump, brands need to leverage customer content now
Luggage maker Calego says the playbook it developed before COVID-19 has really paid off as the importance of UGC...
Bing’s new shopping features emphasize comparison shopping
The updated interface helps it reach parity with Google Shopping, but both search engines are looking to provide users with features and data...
Google updates Merchant Center product data specifications
This year’s updates focus on improving the quality of product information across both paid and organic Shopping...
In the story of David and Goliath, be David: How to Amazon-proof your business
Strong brand identity, online presence, and key differentiators are the slingshots that take down...
How to identify your products for Google
Manufacturers, retailers and publishers should use structured data and provide an accurate GTIN whenever...
Digital-first commerce boosts Shopify’s earnings
Meanwhile, physical giant Walmart reports disappointing...
Google will suspend merchant sites that show higher prices at checkout
Starting on April 6, Google will begin enforcing price accuracy between Merchant Center feeds and...
Microsoft Advertising now offers Filter Link Extensions
Filter Link Extensions give advertisers more visibility and the opportunity to tell customers more about their business...
Technology saving retail businesses from going under
Retailers need to up their game to thrive in today's environment. Here's how to apply technology to better serve customers'...
Google uses augmented reality to let users try on cosmetics
Google will also be showing product recommendations from influencers in the mobile Google Shopping section and Discover...
Mobile shopping is gaining share this holiday season
More digital retail conversions are happening on mobile in 2020. ...
Google’s new holiday gift guide is built to send users to Google Shopping results
The new microsite may help marketers get more exposure for their organic Google Shopping...
Online shopping hits new records over the holiday weekend
Friday was the biggest online shopping day ever. Cyber Monday is poised to beat...
Be a digital marketing winner with these 3 powerful video storytelling strategies
Video storytelling should be an integral part of any online marketing strategy. By following these three fundamentals, brands can build the...