Amazon
6 Amazon marketing strategies to implement in 2022
New sellers continue to flood the channel while existing brands are ramping up their own efforts.
Commerce
Commerce
Bing’s Ethical Shopping hub expands to U.S., Canada
Fashion brands that sell environmentally-friendly products now have greater visibility on Microsoft Bing.
Commerce
Pinterest for WooCommerce extension turns products into shoppable pins
Pinterest continues to expand its shopping features for retailers and improve the shopping experience for users.
Social
Instagram product tags rolling out to all U.S. users
Product tagging will make it easy for people to discover and buy your products via Instagram Shopping.
Commerce
Pinterest adds in-app checkout and personalized shopping recommendations
The features may help improve Pinterest as a marketing channel for retailers as well as a shopping destination for users.
Commerce
Twitter Shops lets brands showcase 50 products
Want your own Twitter shop? You'll have to wait. It's only available to select merchants in the U.S. for now.
Amazon
Etsy sellers to pay 30% higher transaction fees beginning in April
A 鈥渃onsiderable portion鈥� of the revenue from the fee increase will be reinvested into the marketplace, Etsy says.
Commerce
Shoppers may soon be able to message merchants via Google Shopping
Google is running a messaging pilot program that would enable customers to send messages to your customer service email.
Commerce
Buy on Google gets rid of order caps and automatic suspensions
The changes remove potential bottlenecks for retailers, but how will Google ensure that merchants adhere to its policies without these penalties?
Commerce
Google Merchant Center adds short title option for smaller ad placements
Short titles differ from the existing title attribute in that they鈥檙e intended to show in 鈥渂rowsy experiences,鈥� like Discovery campaigns and Shopping ads.
Commerce
Amazon and Visa come to a truce over fee increases
After months of feuding, Amazon will continue to accept Visa credit cards at its websites and stores.
Commerce
YouTube reveals 2022 roadmap for shopping features, Shorts and more
Expect shoppable videos, Live Shopping and heavier shopping integration on the YouTube app.
Commerce
How marketers can best optimize their Google Shopping ads
Google Shopping is a great commerce platform, but too few marketers take the time to optimize their ads. At SMX Next, Anastasia Sorokina and Basheer Bergus show how brands can improve their customers' shopping experiences.
Commerce
Auto-tagging added to Google Merchant Center free listings
Tagging adds URL parameters to your tracking URLs for better analytics and measurements.
Amazon
Pinterest rolls out AR 鈥楾ry on鈥� feature for furniture items
Initially launched for beauty products, users can now see what products from Crate & Barrel, CB2, Walmart, West Elm and Wayfair look like in their homes before they buy.
Commerce
When it comes to prioritizing digital experiences, it’s either now or never
In this webinar, we examine the martech that brands like New Balance and lululemon use to power their digital experiences.
Commerce
E-commerce sales jumped this holiday season as search marketers weathered Google updates
Despite supply chain challenges, U.S. consumers spent more than $204 billion online this holiday season.
Commerce
Google launches 鈥楽hops鈥� section in mobile search results
The Shops section shows three to ten retailers based on their organic search rankings.
Commerce
Google Merchant Center allows retailers to save product filters
Save-able product filters can enable marketers to more quickly zoom into the product category they want to analyze.
Bing
Microsoft Bing’s Shopify integration now live with buy now
After announcing a partnership with Shopify back in October, now Bing's search results are live with deeper integrations.