Social
Twitter Circle: Limit who can view your tweets
Find Twitter too toxic? Now you can limit who sees your tweets to 150 users of your choosing.
Social
Elon Musk taking over Twitter, but most marketers not worried
Despite concerns about "free" speech, 58% of marketers we polled think Musk owning Twitter will be good for brands, marketers and users.
Twitter will let you leave a conversation through ‘unmentioning’
A new unmentioning feature lets you and your brands leave Twitter threads.
Social
Twitter: Edit button coming (but you’ll have to pay to get it)
Twitter says it's been working on a feature that will allow users to edit tweets. The catch: it will only be available to Twitter Blue users.
Social
Twitter for Professionals: How to switch to a Professional Account
Promising access to advanced tools, Professional Accounts are available to all Twitter users. But should brands and marketers convert?
Social
Twitter tests 3 new ad formats
Select brands now have access to Interactive Text, Product Explorer, and Collection ads on Twitter. Here's what they look like.
Social
Twitter adds keyword search to Direct Messages
Good news for brands and businesses who use Twitter for customer service: you can now find DMs by searching for keywords.
Commerce
Twitter Shops lets brands showcase 50 products
Want your own Twitter shop? You'll have to wait. It's only available to select merchants in the U.S. for now.
PPC
Platforms that have suspended ads in Russia
In addition to political and economic sanctions, the conflict in Ukraine has prompted many crucial platforms to cut off advertiser access to Russian audiences.
PPC
Google and Bing halt all ad sales in Russia
The platforms already suspended ads from Russian state media; but, as the conflict in Ukraine intensifies, are now stopping all ads from serving to Russia-based users.
PPC
Twitter launches Site Visit Optimization goal and Aggregated Measurement for campaigns aimed at driving site traffic
Site Visit Optimization may offer more efficiency, while Aggregated Measurement could improve attribution.
Mobile
Twitter’s Shop Module pilot adds a product carousel to profiles
Shop Modules are rolling out with a handful of brands in the U.S., and only domestic English-language users on iOS can currently see it.
Social
For the first time, full-screen ads arrive on Twitter in the form of Fleet ads
The social media platform is also looking into other full-screen ad formats.
Microsoft Advertising announces Unified Smart: A single management solution for multi-channel paid advertising and social media
The solution will not charge management or service fees or commissions. Businesses will only pay for their ad spend.
Apple
Facebook blocks Trump for remainder of term while Twitter sets permanent ban
Numerous advertisers have paused their social media campaigns over the events at the Capitol.
Halting campaigns shouldn’t be your only brand safety precaution
After the storming of the Capitol, some brands are going dark with their social media ads, but a rapid response workflow and diversifying channels can help them continue to drive business.
Content
Social Shorts: Twitter adds frequency caps, Reddit’s audience grows, Facebook buys Kustomer
The social media marketing week in review: A round up of news and announcements you may have missed.
Content
Social Shorts: YouTube expands ad inventory, Twitter launches Fleets, more
The social media marketing week in review: A round up of news and announcements you may have missed.
Content
Social Shorts: Facebook attribution change on hold, Instagram gets more shoppable, turns 10
The social media marketing week in review: A round up of news and announcements you may have missed.
Content
Microsoft’s Digital Marketing Center for search and social management adds features, opens beta
The free platform is now open to U.S. small businesses.