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Good morning, Marketers, what do your travel plans look like?

 As the Omicron variant starts to raise global concerns about the path of the COVID-19 pandemic, it is also creating uncertainty for event organizers. In fact, this week the World Trade Organization cancelled its planned Geneva summit and more cancellations are likely to follow.

Through our Events Participation Index, we’ve been tracking how marketers feel about attending in-person events in order to help organizers take the pulse of the community. Once again, we’d love your input.

How are you feeling about attending in-person events in 2022? Please click here to take our new survey — it’ll only take a few minutes.

Henry Powderly,
VP, Content

Google November 2021 core update is finished rolling out

This update surprised many, since it started to roll out on November 17th and continued rolling out over the largest online shopping period for the year.

Read More

YouTube’s experimental tool for creators simplifies keyword research and identifies content gaps

YouTube Search Insights also shows creators the number of views a given search term drove for their channel over the last 28 days.

Read More

Lost SEO traffic in 2021? Here are 3 potential reasons why

Throughout the past year, Google has been more aggressive, rolling out changes to their search algorithm, launching three Core Updates along with a variety of more narrowly focused improvements during the year. Complicating things further, many of these updates overlapped or occurred within the same date range, making it more difficult to understand which update(s) may have caused traffic and ranking loss for webmasters.

If your SEO traffic is on the decline, let’s take a look at three potential reasons why and discuss how to reverse the trend heading in 2022.

Read More

60,000 websites using Cloudflare turned on IndexNow

IndexNow is an initiative by Microsoft and Yandex to push content to search engines that launched in October 2021.

Read More

SEO market overview

SEO remains the stalwart mainstay of digital marketing, driving as many as 22% of all website visits. But its practice has become more complex and it involves more considerations than SEOs enjoyed in the “ten blue links” era. Today, SEO includes everything from content marketing to user experience. This 76-page report reviews the market for SEO platforms, plus the latest trends, opportunities, challenges, and vendor profiles.

Learn More

5 steps to automate your SEO processes using simple programming tactics

“Everyone has annoying tasks in their job that you wish you could hire someone else to do, and at this point, you could automate it,” Colt Sliva said at SMX Next.

Read More

Google Merchant Center now shows relative visibility, page overlap rate and higher position rate metrics

The new Competitive visibility report can help merchants get a more defined view of their reach across Shopping ads and free listings, who their competitors are and how visible their offers are compared to their competitors.

Read More

SMX Build: Free one-day intensive for serious SEOs

If you’re an SEO craving cutting-edge tactics that move the needle, you won’t want to miss SMX Build: SEO for Developers — a FREE one-day training intensive that explores the tools, testing, tactics, and strategies advanced SEOs need to know.

Register For Free

From MarTech

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