Content
Create campaign impact by reaching the Workday Consumer
Learn how to attract, convert and retain this new consumer.
Analytics & Conversion
Top 4 data challenges among agency clients
Be mindful of these potential pitfalls in a marketing landscape where data reigns king.
Social
Twitter testing Notes, a long-form content feature
Twitter's Notes lets you go beyond 280 characters and include photos, videos, GIFs and Tweets.
Social
Meta unveils new policy to fight fake reviews
Those that violate Meta's Community Feedback Policy could lose access to all of Meta's products or features temporarily or permanently.
Local
Google adds LGBTQ+ owned attribute to business profiles
These labels can help some businesses with visibility and potentially increase conversions.
SEO
Finding weird stuff (FWS) is part of SEO
While we certainly want a good process to keep SEO efforts moving forward, we must also not fully depend on tools to tell us what to do.
Microsoft
Microsoft launches Cash back promotions for product ads
The new program aims to increase clicks and conversions for online retailers - but at what cost?
Content
Revamped Google News design goes live with top stories, local news and personalized articles
Google also has re-launched Google News in Spain.
HUD settlement changes the way Meta delivers housing ads
Meta's responsible AI means advertisers will have a tougher time targeting certain interests and demographics for housing ads.
Meta introducing new monetization tools for creators on Facebook and Instagram
Competing for creators' attention, Meta is rolling out additional tools and updates allowing for further monetization on its platforms.
SEO
Google cuts back on SEO office hours format, frequency
This is a substantial change to the original format that has been so helpful to SEOs over the past decade.
Google increases Local Search Ads review requirements
Some US business categories may see their Local Search Ads disabled until they meet the new requirement.
Google aware of Performance Max Product Listing tab date comparison bug
The bug doesn't show any data when you attempt to compare date ranges.
SEO
Google updated guidelines for product variants pages and rich results
If you have pages with product variant switches, it may reduce your chances to show rich results in Google Search.
Content
Drive performance and better digital customer experiences
Join Michelle Lerner, senior director at Bench Metrics and AWS, for a special conversation and hands-on solution demonstration.
SEO
How to measure the value of SEO with CTR
At SMX Advanced, Jessica Bowman and Avinash Conda shared how CTR is a simple, effective way to prove the worth of their SEO efforts.
Social
The LinkedIn Funny emoji is here
It's no joke, but it is Funny. As promised, LinkedIn has finally delivered a new reaction type: its version of the laughing emoji.
PPC
Spotify commits to brand safety for podcasts
This is Spotify's latest attempt at keeping the platform a safe environment for creators, listeners and advertisers.
Pinterest introduces Idea ads and paid partnership tools
The new features are aimed at helping brands and creators reach consumers through creative images and videos.
PPC
How to use Audience manager for better insights and optimization
Learn the new role and definitions of audiences in Google Ads and how you can use Audience Manager to track and improve audience performance.